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CJ374 ~ Design & Visual Presentation I ~ Summer 2021

Week 3

Overview of Activities

This Week's Elements and Principles of Design

~ Repetition & Contrast ~

We will use Adobe Illustrator as a vehicle for learning repeats
This time! Next week we'll look at Photoshops' pattern/repeat making capabilities.

~ Reading[s] ~

Read NDD Book Chapters 4, 5 & 6

~ Planning Your Brand - Business Cards ~

We will be creating these using Adobe Illustrator

~ Painting With Light ~

This is our intro to Adobe Photoshop

Painting With Light

This is our intro to Adobe Photoshop

In this exercise, we will be using Adobe Photoshop as a vehicle for more exploration with color. This will also teach us about Layers, Layer Modes, Layer Groups, Adjustment Layers and some effects.

This is the first example of the Painting with Light exercise completed by the author/instructor.
This example was created using a complimentary color scheme which applies the principle of contrast - here being contrast of hue.
This is the second example of the Painting with Light exercise completed by the author/instructor.
This second example employs a cool color scheme that utilizes the principle of contrast of value.
This is the third example of the Painting with Light exercise completed by the author/instructor.
In this final example, I went wild! I created 2 groups with no wave filter. I then applied a different wave filter to the second layer of each group. A final layer was added to the top of the stack with colorized clouds in multiply mode to arrive at this solution.

PSD Intro

In this first video we will do a quick review of Adobe Photoshop's UI and toolset, along with some critical info that will help us avoid difficult problems within Photoshop.

Painting with Light - part 1

This is the first of 3 step by step instructional videos that will guide us through the successful completion of the 'Painting with Light exercise.'

Painting with Light - part 2

In this second video of three, we will start to apply the filters and layer structure that will comprise our Painting with Light composition.

Painting with Light - part 3

In this final video section we will complete the colorization of the remaining layers - completing the Painting with Light exercise and composition.

Planning Your Brand - Business Cards

We will be creating these using Adobe Illustrator

Using Illustrator as opposed to InDesign will allow us to use the illustrative features that Illustrator provides without having to work with both programs. It is easy enough to work with both, but that creates additional work. There may be a client or employer that require this because of service bureau (printer) requirements but generally speaking, business cards are designed using Adobe Illustrator - "Should I design business cards in InDesign, Illustrator or Photoshop"? [article].

We will be working with a template that I revised for this class and purpose. The image shown below is a screenshot of that template.

image of business card template.

download the template here

Video Instructions for this Assignment

Reviewing the Template

In this brief video, we will take a quick look at the template file we will be working with and best practices for using it. We will look at Artboards and how to manage them.

Working with Fonts

In this video section, we will look at using, finding and installing fonts.

Working with Symbols

This video will show us how to embellish our cards with motif[s] or artwork stored within Illustrator.

Working with Symbols - A

A quick tip I forgot to put in the last vid!

Looking at Patterns / Repeats

Adobe Illustrator provides some incredible methods for using the principle of repetition! We will go over some of these in this video.

Looking at Brushes / Repeats

In this video we will learn how to creat brushes. These are illustrative elements that repeat along a path.

What to turn in!

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